Pocket Girl Eyeshadow Palette

• Package Design

A client wanted a design for a pocket-sized eyeshadow palette with a character theme. I sketched out four chracters and created varying designs for each one to define different looks and personalities between each palette. It was important for the client and me to portray diversity and inclusivity to make anyone feel welcome to this line. The client initially wanted only 5 or 6 pots in the palette, but loved these concepts so much that they decided to expand to 9 pots, and then 12 pots as their final decision.