For the exciting launch of the online store for 305 Beauty Co., I designed the website, logo, brand identity, and advertisement assets. As the brand's identity revolves around the themes that best define Miami and South Florida, I incorporated those themes in the designs I created that represented the brand as a beauty shop.
To enhance the user experience and the appearance of the website, I also edited the code for the website on the Shopify platform to make alterations to the theme used.

I was placed in charge of creating banners and advertisement material for Ashley Cosmetics for products, sales, and other promotions. I introduced more motion graphics by creating GIFs as a way to grab the attention of even more customers.
To assist with physical marketing materials for customers, I also designed updated business cards.

I was tasked to create designs to drive sales through the focus on new products that are projected to be best sellers. I drew inspiration from competitors and my observations of how top brands showcased their products. As a result, Facebook ad clicks increased by 50% and the number of purchases increased as well.

I created a set of designs and illustrations for a product line of t-shirts and tank tops, as well as promotional content for the shop. The idea was to create styles anyone can where at any time and anywhere they would like.
Inspired by my previous experience working in retail, I wanted to create designs that made everyone feel welcomed to wear them and use them as a fun form of self-expression.

I designed three web banners for OES Global, Inc., and Armchem to promote products on their landing page. I wanted to demonstrate my passion for design, as well as my skills and style while creating designs that engaged with the viewer.

I was approached by a local small plant business to design and create a landing page for their business. The goal was to have one place for customers to go to for information and examples of products. My intention with the website's design was to incorporate the company's social media posts into an interactive aesthetic. With the help of HTML, CSS, and JavaScript, I added some depth to the images in the landing page's slideshow and made a more 3-dimensional experience for website visitors.

I was inspired by the turn of events earlier this year due to the pandemic. Despite the world hurdling into a state of confusion and distress, I wanted to channel my creativity to make some light of the situation. I created these designs to make quarantine a bit more fun and to fuel my skills with the extra time I had.

Before working on Majesty Trend, I played around with the idea of having a t-shirt business and this idea came to me immediately.

I figured that I would have some fun and test out my interest with this simple design.

I was inspired by my research on the topic of Law of Attraction and manifestation to create these designs. My idea was to go for a dream-like aesthetic to branch out to new styles of design.

These are some digital art pieces I've done in my free time. I am currently working on adding more pieces to this section and it is a great way to keep my creativity flowing.

I was inspired by my potential volunteer work for Miami Beach's 2020 Pride Festival to create this piece. I originally intended to submit this artwork for the art gallery that was a part of the festivities, but the event was canceled due to COVID-19.

I was contacted by the business owner of Tanum Co. to help her lead in the process of rebranding and creating a new plant business, Prick Miami. We decided to begin the creative process with a solid logo design that will define the theme of future graphics and next steps as business plans are defined.

I designed three web banners for Ashley Lee's newest eyeshadow palettes, the Miami Collection. Each design uses elements of the locations the palettes are based on, and I used color to emphasize the theme of each palette.

I was tasked with redesigning a label design and set the tone for the brand identity of a product to make sure it is more identifiable by customers looking for temporary color hair wax. My idea was to make use of color in the best way possible and incorporate holographic elements.

I designed a set of mini eyeshadow palettes to imitate the look of a clutch purse. I incorporated aesthetics from luxury brands and developed simple, but compelling concept designs for each color shade group.

I designed the packaging for an acne patch product. After the creative direction shifted toward comic book styles and pop art, I adapted my skills to produce digital drawings, animations, and design files.

I designed the user interface for a bakery app, similar to Uber Eats or Door Dash, that allows people to order dessert on the go. I also designed the logo, combining classic bakery-styled typography and the modern style of the app.