PORTFOLIO
Selected Work
For the exciting launch of the online store for 305 Beauty Co., I designed the website, logo, brand identity, and advertisement assets. As the brand's identity revolves around the themes that best define Miami and South Florida, I incorporated those themes in the designs I created that represented the brand as a beauty shop.
To enhance the user experience and the appearance of the website, I also edited the code for the website on the Shopify platform to make alterations to the theme used.
I was placed in charge of creating banners and advertisement material for Ashley Cosmetics for products, sales, and other promotions. I introduced more motion graphics by creating GIFs as a way to grab the attention of even more customers.
To assist with physical marketing materials for customers, I also designed updated business cards.
I was tasked to create designs to drive sales through the focus on new products that are projected to be best sellers. I drew inspiration from competitors and my observations of how top brands showcased their products. As a result, Facebook ad clicks increased by 50% and the number of purchases increased as well.
I created a set of designs and illustrations for a product line of t-shirts and tank tops, as well as promotional content for the shop. The idea was to create styles anyone can where at any time and anywhere they would like.
Inspired by my previous experience working in retail, I wanted to create designs that made everyone feel welcomed to wear them and use them as a fun form of self-expression.
I designed three web banners for OES Global, Inc., and Armchem to promote products on their landing page. I wanted to demonstrate my passion for design, as well as my skills and style while creating designs that engaged with the viewer.
I was approached by a local small plant business to design and create a landing page for their business. The goal was to have one place for customers to go to for information and examples of products. My intention with the website's design was to incorporate the company's social media posts into an interactive aesthetic. With the help of HTML, CSS, and JavaScript, I added some depth to the images in the landing page's slideshow and made a more 3-dimensional experience for website visitors.
I lead the process of rebranding and creating a new plant business for a client, Prick Miami. We decided to begin the creative process with a solid logo design that will define the theme of future graphics and next steps as business plans are defined.
I designed three web banners for Ashley Lee's newest eyeshadow palettes, the Miami Collection. Each design uses elements of the locations the palettes are based on, and I used color to emphasize the theme of each palette.
I was tasked with redesigning a label design and set the tone for the brand identity of a product to make sure it is more identifiable by customers looking for temporary color hair wax. My idea was to make use of color in the best way possible and incorporate holographic elements.
The client for a designed set of mini eyeshadow palettes to imitate the look of a clutch purse. I incorporated aesthetics from luxury brands and developed simple, but compelling concept designs for each color shade group.
I designed the packaging for an acne patch product. After the creative direction shifted toward comic book styles and pop art, I adapted my skills to produce digital drawings, animations, and design files.
I designed the user interface for a bakery app, similar to Uber Eats or Door Dash, that allows people to order dessert on the go. I also designed the logo, combining classic bakery-styled typography and the modern style of the app.
A scalable illustration system that transforms complex research findings into engaging visuals for stakeholders.
With this system, I achieved maintaining consistent storytelling across multiple studies, deliverables, and audiences. It also saved significant time by reusing a flexible design system that adapted to a wide range of topics.
Note: Some projects have been redacted or modified to protect confidential client information. Certain names, data, branding, and assets have been altered while preserving the design process and outcomes.
I created a scalable illustration system that brings clarity to complex small business concepts and help stakeholders understand challenges, opportunities, and next steps.
I matched the illustration style to the overall brand aesthetic of the client upon their request. These illustrations were used in presentations, reports, and other research deliverables.
Note: Some projects have been redacted or modified to protect confidential client information. Certain names, data, branding, and assets have been altered while preserving the design process and outcomes.
Designed a suite of 3 persona documents to help teams deeply understand key travel rewards customers through enticing visuals and graphics that highlight important pieces of information.
Note: Some projects have been redacted or modified to protect confidential client information. Certain names, data, branding, and assets have been altered while preserving the design process and outcomes.
Redesigned the search functionality for a drug monograph application to improve user experience and accessibility.
The final deliverables included a new search interface with an added AI search option, as well as a more intuitive way to display search results. The homepage reduces clutter and the drug monograph has a fresh and modern redesign.
I sat in on research sessions with users to gather feedback and insights that informed the design decisions.
Note: Some projects have been redacted or modified to protect confidential client information. Certain names, data, branding, and assets have been altered while preserving the design process and outcomes.
Users can ask questions about a drug or enter a standard search term and get instant, relevant answers.
Reduced visual clutter and improved information hierarchy for a cleaner look and feel.
Improved navigation to make it easier for users to find the information they need.
The original website design was cluttered with links and panels that users were not interacting with. There were also two search bars, one for standard search queries and one for questions.
The client wanted to implement AI into their search functionality and have it be accessible throughout their website, from the homepage to the drug monograph.
I redesigned the search experience around primary user needs and integrated concepts for AI accessibility in multiple areas of the site.
I simplified the homepage and reduced the amount of steps and clicks to get to the information users needed.
The client that requested the redesign of their drug monograph search interface returned for a request to redesign their IV compatibility tool and formulary.
The final deliverables included an interactive prototype of the new design for the IV compatibility tool and static mockups of the formulary.
I sat in on research sessions with users to ask them questions directly about the current designs and what was updated each round in the prototype. This allowed me to gather feedback and insights that informed the design decisions.
Note: Some projects have been redacted or modified to protect confidential client information. Certain names, data, branding, and assets have been altered while preserving the design process and outcomes.
Make a complex IV Compatibility tool easy to understand at a glance.
Help medical professionals quickly identify incompatibilities and take action.
Make important information easily accessible and scannable via tags and color system.
Organize formulary customization and management options.
Creator Tool Personas
Designed a suite of 3 key persona illustrations to help teams understand how different user types interact with a tool, their needs, and goals.
The final deliverables paired custom illustrations with structured layouts to communicate each audience's goals, motivations, and behaviors in an engaging way.
Note: Some projects have been redacted or modified to protect confidential client information. Certain names, data, branding, and assets have been altered while preserving the design process and outcomes.
Final Persona Suite
Visual Breakdown